Ms. Draswan Shoowong, Executive Vice President of Export-Import Bank of Thailand (EXIM Thailand), and Dr. Krithpaka Boonfueng, Executive Director of the National Innovation Agency (NIA), jointly presided over the opening ceremony of the “Innovative Export Game Changer: Transforming Export Businesses through Innovation” project at Siam Pathumwan House, Bangkok, on June 23, 2025. Co-organized by EXIM Thailand and NIA, the initiative aims to empower Thai entrepreneurs, particularly SMEs, to expand their export businesses globally by leveraging innovation and technology that meet emerging consumer needs and align with sustainable global trends.