Mr. Charat Rattanaboonniti, Executive Vice President, Export-Import Bank of Thailand (EXIM Thailand), together with Mr. Petrus Coelewij, Head of Southeast Asia Seller Recruitment, Amazon.com, and Mr. Kornpong Nualsanit, Head of Thailand Channel Management, Alibaba.com, jointly launched "The Road to Global E-Commerce 2024" training program at EXIM Thailand’s Head Office on March 26, 2024. The program aims to enhance comprehensive knowledge in cross-border e-commerce (CBEC) for Thai entrepreneurs, covering B2B (Business-to-Business) and B2C (Business-to-Consumer) schemes on the global platforms of Amazon.com and Alibaba.com. The training also includes insights into trending products, sales techniques, storefront data analysis, international trade risk management, and cross-border product shipment.